Local Service Businesses

HI, I'M A
GOOGLE ADS SPECIALIST

AYEBAEMI THEOPHILUS
Portrait of Ayebaemi Theophilus
13+ Niches Served
Calls & Bookings, Not Clicks

Helping local service businesses generate qualified leads, phone calls, and customer enquiries through conversion-focused Google Ads campaigns.

Snapshot
304+
Verified leads on one active campaign
~12%
Conversion rate — elite for the niche
73
Leads in 30 days, one client
$7.83
Cost per conversion achieved
About me

Hi, I'm Ayebaemi Theophilus — a Google Ads and lead generation specialist focused on helping local service businesses generate more qualified leads through paid search marketing.

I specialize in building and optimizing Google Ads campaigns designed to drive real business outcomes such as calls, enquiries, bookings, and lead generation — not just clicks or impressions.

My experience includes campaign setup, keyword research, conversion tracking, negative keyword optimization, and ongoing campaign management for businesses looking to improve lead quality and advertising performance.

I focus on practical, performance-driven marketing strategies that help businesses improve visibility, attract high-intent customers, and generate measurable results.

Services

Built to generate qualified leads, not just traffic.

Get a Free Lead Audit

Google Ads Management

Complete campaign setup, management, optimization, and scaling focused on generating qualified leads and customer enquiries.

Campaign setup Keyword research Ad copy Negative keywords Bid optimization Monthly reporting

Conversion Tracking Setup

Proper tracking setup so you know exactly which campaigns, keywords, and ads are generating real results.

GTM setup GA4 setup Lead form tracking Call tracking Conversion events

Lead Generation Strategy

Performance-focused campaign planning to improve lead quality, reduce wasted ad spend, and increase conversion opportunities.

Landing page optimization Analytics & GTM setup
Who I help

Local service businesses looking to grow through search.

I primarily work with local service businesses and companies looking to generate qualified leads through Google Search Ads.

Dumpster Rental Junk Removal CARB Emissions Testing Mobile Detailing Towing Companies Pressure Washing Tree Removal Garage Door Repair Real Estate Local Contractors Commercial Cleaning Moving Companies Service-Based Businesses
Results

Proof, not vanity metrics.

A look at the numbers behind two active lead generation campaigns.

304+
Verified high-intent leads — CARB Clean Truck Check compliance niche
~12%
Conversion rate — elite performance in the US service niche
73
Leads in 30 days — dumpster rental, Responsive Search Ads
$7.83
Cost per conversion — dumpster rental campaign
Performance results for the CARB Clean Truck Check compliance lead generation campaign
Campaign still running

High-Ticket Lead Generation — US Trucking Compliance

6+ month Google Ads & funnel optimization. Rebuilt tracking in GTM/GA4, added 200+ negative keywords to filter junk traffic, and rebuilt the landing page mobile-first.

Google Ads results screenshot for the dumpster rental campaign

Dumpster Rental — 73 Leads in 30 Days

Google Ads Search campaign using Responsive Search Ads, achieving 73 leads in 30 days at $7.83 cost per conversion.

My process

How a campaign comes together.

01

Discovery & business understanding

I learn about your business, services, target customers, goals, and current lead generation challenges.

02

Campaign strategy

I build a Google Ads strategy focused on generating qualified leads and maximizing advertising efficiency.

03

Tracking & setup

Proper conversion tracking is implemented to accurately measure calls, enquiries, and lead performance.

04

Optimization & monitoring

Campaigns are continuously monitored and optimized to improve lead quality and reduce wasted spend.

05

Reporting & insights

You receive performance updates and actionable insights focused on campaign performance and business outcomes.

Why work with me

A performance-first approach to paid search.

Performance-focused approach

Lead generation focused — not vanity metrics

Strong understanding of local service business marketing

Ongoing campaign optimization

Conversion tracking implementation

Clear communication and reporting

Focus on qualified leads and business outcomes

FAQ

Questions I get asked a lot.

I primarily work with local service businesses and companies looking to generate qualified leads through Google Ads.

Yes. I work with small and medium-sized businesses looking to improve lead generation and advertising performance.

My primary focus is Google Ads and lead generation. However, I understand SEO and conversion optimization principles that support overall marketing performance.

Clients pay advertising spend directly to Google Ads. My service fee covers campaign setup, management, optimization, and reporting.

Get in touch

Let's generate more qualified leads.

If your business is looking to improve lead generation, increase qualified enquiries, and get better results from Google Ads, let's connect.